Brevo Review — My Honest Experience
Brevo (formerly Sendinblue) is one of the most complete and underrated platforms for email marketing, CRM, and automation.
Not Technically AI, But Smart Enough to Matter
Okay, so Brevo might not fall directly under the "AI tools" category, but I'm sure there's some smart automation happening behind the scenes — and honestly, it deserves a mention.
Brevo is one of the most complete and underrated platforms for email marketing, CRM, and automation. It's clean, powerful, and surprisingly easy to integrate through their API, which makes it perfect for anyone running multiple websites or digital projects.
What It Actually Does
Once connected, Brevo handles everything:
- ✉️ Contact management — organised, searchable, and segmented
- 🤖 Campaign automation — drip sequences, triggers, workflows
- 📨 Transactional emails — order confirmations, password resets, receipts
- 📊 Analytics dashboard — real-time tracking and insights
And most importantly, it actually gets your emails delivered.
No grey area. No "probably landed in spam." You send it, it arrives.
What I Love Most — The Tracking Tools
This is where Brevo really shines.
You can see:
- ✅ When each email was delivered
- 👀 When and how many times it was opened
- 🔗 Which links were clicked (and by whom)
That level of insight is a game-changer for anyone doing client follow-ups or marketing campaigns.
You're not just sending emails into the void — you're tracking behaviour, engagement, and timing. It's like having a personal assistant who remembers every interaction.
⚠️ A Quick Tip From Experience
Now, here's something that might save you a headache:
When I first created a Brevo account, I sent a simple test email to myself to make sure everything was working.
The system automatically flagged and temporarily suspended my account.
Turns out, this is a normal anti-spam precaution to protect deliverability and compliance. Brevo takes inbox reputation seriously, so they err on the side of caution.
I reached out to support, explained that it was just a test email, and they reactivated the account quickly and professionally.
So if this ever happens to you:
- ❌ Don't panic
- ❌ Don't switch providers
- ✅ Open a support ticket
- ✅ Explain your situation clearly
- ✅ Brevo's team will sort it out
Their response was fast, fair, and friendly.
My Real-World Usage
Since that initial hiccup, I've integrated Brevo into every website I manage, and it's been running flawlessly.
It's efficient, delivers reliably, and the analytics dashboard makes it easy to track performance in real time.
Whether it's:
- Newsletter campaigns
- Automated follow-ups
- Transactional emails
- CRM workflows
Brevo handles it all without breaking a sweat.
✅ My Verdict
Brevo is a top-tier choice for serious marketers, entrepreneurs, or small businesses who want:
- 📬 Inbox-ready email delivery
- 🤖 Proper automation and workflows
- 📊 Built-in analytics that actually matter
- 💼 Clean, powerful CRM features
- 🔌 Easy API integration
It's not flashy. It's not trendy. It's just bloody good at what it does.
If you're looking for a reliable email marketing and automation platform that won't let you down, Brevo is the one.
Final Thoughts
Brevo might not have "AI" plastered all over its marketing pages, but it's smart, efficient, and reliable — which is more than I can say for a lot of overhyped tools out there.
It just works. And in a world full of shiny distractions, that's exactly what you need.
Highly recommended.